Analytics: The Widening Divide
With the digitization of world commerce, the emergence of big data and the advance of analytical technologies, organizations have extraordinary opportunities to differentiate themselves through analytics. The majority of organizations have seized these opportunities, according to this study, "Analytics: The Widening Divide," by the MIT Sloan Management Review and the IBM Institute for Business Value.
Fifty-eight percent of organizations now apply analytics to create a competitive advantage within their markets or industries, up from 37% just one year ago. Significantly, these same organizations are more than twice as likely to substantially outperform their peers.
To understand how organizations are using analytics today, we surveyed more than 4,500 executives, managers and analysts from more than 120 countries, to see how they are using new analytical tools for making decisions and creating entirely new opportunities.
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