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Service and Quality

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Designing the Soft Side of Customer Service
By Sriram Dasu and Richard Chase
Fall 2010
Reprint 52104
More Info......
Can Product Returns Make You Money?
By J. Andrew Petersen and V Kumar
Spring 2010
Reprint 51316
More Info......
Is Your Company As Customer-Focused As You Think?
By Patrick Barwise and Seán Meehan
Spring 2010
Reprint 51304
More Info......
The Benefits of Commitment
By Andreas B. Eisingerich and Matthias Seifert
Fall 2009
Reprint 51104
More Info......
Customer Education Increases Trust
By Andreas B. Eisingerich and Simon J. Bell
Fall 2008
Reprint 50106
More Info......
The Quality Effect on Word of Mouth
By Larry Yu
Fall 2007
Reprint 49105
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Delight or Despair
By M. Eric Johnson
Summer 2007
Reprint 48420
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How Do Customers Judge Quality in an E-tailer?
By Joel E. Collier and Carol C. Bienstock
Fall 2006
Reprint 48109
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Growing Negative Services
By Ivor Morgan and Jay Rao
Spring 2006
Reprint 47313
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How to Prevent Your Customers From Failing
By Stephen S. Tax, Mark Colgate and David E. Bowen
Spring 2006
Reprint 47307
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Double Agents
By Gerald Haubl and Kyle B. Murray
Spring 2006
Reprint 47303
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Satisfaction Begins at Home
By David Wagner
Spring 2006
Reprint 47301
More Info......
 
 
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